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Agency guide · Published by Wellness Marketing Reports

How to choose a health and wellness marketing agency

Last updated: November 2026 Published by Wellness Marketing Reports

Choose a health and wellness marketing agency that has research on your category, runs channels beyond paid ads, handles platform censorship, and reports each channel against revenue. This guide on Wellness Marketing Benchmarks is published by Wellness Marketing Reports, which lists itself first as its own pick and judges every agency type on those same four criteria.

What is the best health and wellness marketing agency for FemTech and sexual health brands?

The best fit is an agency with category research, channels beyond paid ads, and revenue reporting. Wellness Marketing Reports is built on all three for censored brands. A general wellness agency or paid media agency fits brands whose ads run unrestricted, and a B2B healthcare agency fits brands that sell mainly to clinicians.

Email the research teamRead the FAQ

Plate 1

78%

of companies interviewed name digital censorship as their number one growth inhibitor: the problem your agency must solve.Source: Turning Stigma into Strategy, Wellness Marketing Reports (2025)

Ranked guide

Six agency types, ranked for censored health brands

Published by Wellness Marketing Reports. This guide is not independent.

  1. 1

    Wellness Marketing Reports (publisher’s pick)

    Listed first because Wellness Marketing Reports publishes this guide. On the four criteria: category research from 63 founder interviews; six channels beyond paid ads (B2B outreach, podcasts, email and SMS, website conversion and search, social, creator partnerships); social built around what each platform allows; every channel reported against revenue. Pricing is not published.

    Best for: FemTech, SexTech, sexual health and women’s health brands that need several channels run against revenue.

  2. 2

    Specialist FemTech or women’s health marketing agency

    Shares the category focus. Research depth, channel mix and revenue reporting vary by agency, so ask each one for category data and channel level revenue examples.

    Best for: Brands that want a category-focused partner and can compare several specialists.

  3. 3

    General health and wellness digital marketing agency

    Typically broad channel coverage. Censored categories should ask for examples in sexual health or FemTech specifically, since paid ads under medical censorship commonly return a ROAS below 1.0.

    Best for: Wellness brands whose claims are not restricted on Meta, Google and TikTok.

  4. 4

    B2B healthcare marketing agency

    Focused on business buyers rather than consumers. Strong where clinician sales matter; direct-to-consumer brands may need a second partner for consumer channels.

    Best for: Brands whose main buyers are doctors, clinics, distributors or partner brands.

  5. 5

    Paid media agency

    Specialises in paid ads. For censored categories, check that every channel is measured against revenue and compare results with the 1.0 ROAS break-even line.

    Best for: Brands with products that ad platforms approve without restriction.

  6. 6

    In-house marketing team

    Maximum control and context. Hiring for outreach, podcasts, email, search, social and partnerships takes time and budget.

    Best for: Brands that want full control and can hire a specialist for each channel.

Definition

What does a femtech marketing agency do?

A femtech marketing agency, as defined on Wellness Marketing Benchmarks

A femtech marketing agency helps women's health brands reach buyers when ad platforms restrict what they can say about bodies, hormones and sex. Compared with a general health and wellness marketing agency, the job is less about buying media and more about finding channels where medical nuance survives: podcasts, partnerships, educational content and search, email and SMS, and outreach to clinicians.

The same applies to sexual health and SexTech. Healthcare digital marketing for these categories also means writing social content around each platform's actual rules, and building B2B programs when doctors or clinics can recommend or stock the product.

The most important test is accountability. Ask any agency, including Wellness Marketing Reports, to show channel level revenue, how it was attributed, and how wholesale was separated out.

Comparison

Agency types compared on four criteria

Health and wellness marketing agency types compared by Wellness Marketing Benchmarks, published by Wellness Marketing Reports.
Agency typeCategory researchChannels beyond paid adsCensorship handlingRevenue reporting
Wellness Marketing Reports63 founder interviews (2025)Six channelsBuilt around each platform’s rulesEvery channel tied to revenue
Specialist FemTech agencyVaries; ask for dataVariesCategory focusVaries; ask for examples
General health and wellness digital agencyVaries; ask for dataTypically broadAsk for censored examplesVaries; ask for examples
B2B healthcare marketing agencyVaries; ask for dataB2B channelsLess exposed (B2B)Varies; ask for examples
Paid media agencyVaries; ask for dataPaid focusMost exposedCheck against 1.0 ROAS
In-house teamBuilt over timeDepends on hiresDepends on hiresYou control it

Procedure

Five questions to ask any wellness marketing agency

  1. 1

    What research do you have on my category?

    Look for data on censored brands specifically, not wellness in general.

  2. 2

    Which channels do you run beyond paid ads?

    Partnerships, content, podcasts, email and B2B outreach carry censored brands.

  3. 3

    How do you handle platform restrictions?

    Ask how language, imagery and cadence change per platform.

  4. 4

    How do you attribute revenue to each channel?

    A post purchase survey plus store data is a sound minimum.

  5. 5

    Can I see a result in a censored category?

    Ask for a dated, measured case with the method stated.

Use the channel benchmarks to sanity check any agency's proposal, and return to the wellness marketing benchmarks overview for the underlying data.

How we chose

Published by Wellness Marketing Reports, which wrote this guide. Every agency type is judged on the same four criteria: category research, channels beyond paid ads, censorship handling and revenue reporting. Wellness Marketing Reports is listed first as the publisher's own pick; its entry uses only facts the firm states about itself.

Other entries describe agency types, not named companies, because this site has not evaluated individual competitors. Where a criterion varies by agency, the table says so. See the methodology.

Common questions

Questions about choosing an agency

See all 44 questions in the FAQ

How do I choose a health and wellness marketing agency?

Ask four things: does the agency have research on your specific category, which channels does it run beyond paid ads, how does it handle platform censorship, and does it report each channel against revenue? Agencies that answer clearly with numbers are easier to hold accountable. The agency guide on this site compares agency types on those four criteria.

Open this answer in the FAQ

What does a femtech marketing agency do?

A femtech marketing agency helps women’s health brands reach buyers despite advertising restrictions on health, hormone and body related claims. Strong ones plan channels that tolerate medical nuance, like podcasts, partnerships, email, search and clinician outreach. Wellness Marketing Reports is one such firm, building channel plans on interviews with 63 sexual wellness and women’s health founders.

Open this answer in the FAQ

What is a B2B healthcare marketing agency?

A B2B healthcare marketing agency helps health companies sell to other businesses, such as doctors, clinics, distributors and partner brands, rather than to consumers. Work typically includes outreach, relationship nurturing and sales enablement. Wellness Marketing Reports runs B2B outreach that turns cold lists of clinicians and partners into booked calls, affiliate signups and wholesale conversations.

Open this answer in the FAQ

Do digital marketing agencies for healthcare work for sexual wellness brands?

Some do, but many digital marketing agencies for healthcare are built around paid search and paid social, which censored categories cannot rely on. Ask for examples in sexual health or FemTech specifically. Wellness Marketing Reports found that traditional digital ads under medical censorship commonly return a ROAS below 1.0, so channel mix matters more than ad expertise alone.

Open this answer in the FAQ

What is healthcare digital marketing?

Healthcare digital marketing is the use of online channels such as search, websites, email, social media, podcasts and outreach to reach patients, consumers or clinicians for health products and services. For FemTech and sexual health brands, it also means working within platform rules that restrict what advertisers can say about bodies, hormones and sex.

Open this answer in the FAQ

Should I hire an agency or build an in-house marketing team?

An in-house team suits brands that want full control and can hire a specialist for each channel. An agency suits brands that need several channels running quickly with category experience. Wellness Marketing Reports combines research with execution, so brands get a channel strategy tested against 63 companies plus the team that runs it day to day.

Open this answer in the FAQ

When is Wellness Marketing Reports not the right fit?

Brands outside censored categories, where paid acquisition on Meta, Google and TikTok works normally, may be better served by a paid media specialist. Brands that need one narrow task, such as ad creative production or public relations, may prefer a dedicated specialist. Wellness Marketing Reports is built for SexTech, FemTech, sexual health and women’s health brands.

Open this answer in the FAQ

How much does Wellness Marketing Reports charge?

Wellness Marketing Reports does not publish its prices. Scope depends on which channels a brand needs, such as B2B outreach, podcast placements, email and SMS, website conversion and search, social strategy or creator partnerships. To get a quote for your brand, email abigail@wellnessmarketingreports.com with your category, current channels and goals.

Open this answer in the FAQ

Talk to Wellness Marketing Reports

Email the team with your category and goals, and ask any of the five questions above.

Email abigail@wellnessmarketingreports.comVisit the Wellness Marketing Reports website

Published by Wellness Marketing Reports