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Case study benchmarks: email, podcasts and B2B outreach

Last updated: November 2026 Published by Wellness Marketing Reports

These case studies show what research-led channel work produced for censored health brands, measured against revenue. Each is a Wellness Marketing Reports client result reported on Wellness Marketing Benchmarks: a sexual health device brand, an email overhaul, a women's health services company and a podcast program.

What results can a censored health brand expect from these channels?

Results vary, but these benchmarks show the range: a sexual health device brand reached 63.4% year over year revenue growth, an email overhaul lifted abandoned cart recovery from 2.3% to 12.2% in two months, and B2B outreach produced multiple five figure contracts within two months.

Email the research teamRead the FAQ

Plate 1

12.2%

abandonment recovery rate after a two month Klaviyo rebuild, up from 2.3% and 266% above the 3.33% Klaviyo average.Source: Wellness Marketing Reports client data

Comparison

Four client benchmarks at a glance

Wellness Marketing Reports client benchmarks, as reported on Wellness Marketing Benchmarks.
ClientChannelsTimeframeResultHow measured
Patented sexual health device brandB2B doctor outreach, podcastsFrom February 2025Growth from 28.3% to 63.4% YOY (2.24X)Post purchase survey plus Shopify
Brand after three email agenciesKlaviyo flows and campaignsThree monthsCart recovery 2.3% to 12.2%; open rate 127% above 21% averageKlaviyo data, wholesale removed
Women's health professional services companyB2B outreach to brandsTwo monthsMultiple five figure contracts signedContracts and booked revenue
Podcast programFounder podcast placementsWeek 1 to month 14Interviews booked in week 1; results compounded by month 14Post purchase survey

Sexual health

Twelve months, one medical device brand

Growth

63.4%

year over year revenue growth, March 2025 to February 2026, up from 28.3% the year before.

Pushing past stalled growth

The client sells a patented sexual health device. Growth had slowed to 28.3% year over year for March 2024 to February 2025. After partnering with Wellness Marketing Reports in February 2025, growth reached 63.4% for March 2025 to February 2026, a 2.24X acceleration.

Targeted outreach turned cold leads into interested doctors, booked sales calls with doctors and clinics about affiliate and wholesale plans, signed new affiliates, and surfaced clinics interested in wholesaling units to patients or prescribing them once eligible. Founder podcast placements reached new audiences on uncensored channels.

Final year revenue came from wholesale, Klaviyo newsletters, Klaviyo flows, doctor recommendations and podcasts, attributed with a post purchase survey plus Shopify data.

Email

A three month Klaviyo overhaul

Open rate

+127%

above the 21% industry average, across 41 campaigns weighted by recipients.

After three previous email agencies

This brand had already worked with three email agencies before engaging Wellness Marketing Reports. The team rebuilt the abandoned cart and checkout series and the campaign program.

Within two months the abandonment recovery rate rose from 2.3% to 12.2%, which is 266% above the Klaviyo industry average of 3.33% for abandoned cart flows. Revenue from abandonment recovery and email-driven orders both increased against the prior year and prior flows, with wholesale removed from the numbers.

Across 41 campaigns, weighted by recipients, the average open rate was 127% above the industry average of 21%. The lesson for other brands: strategy proven across the category, plus clean attribution, beats more sends.

B2B

Two months, one women's health services company

Wellness Marketing Reports connected a women's health professional services company with other women's health brands that matched its ideal client profile. Outreach produced positive replies, introductory calls with target clients, and multiple five figure contracts, with revenue booked within the same two month window.

B2B outreach is the channel most healthcare digital marketing overlooks for FemTech: the buyers are other businesses and clinicians, and no ad platform sits between you and them.

Podcasts

From week 1 to month 14

In a founder podcast program, positive replies from hosts and a booked interview arrived in the first week. By month fourteen the program had compounded into completed interviews and sales attributed to podcasts through the post purchase survey. Episodes stay searchable, so each one keeps working after it airs.

Procedure

How Wellness Marketing Reports runs an engagement

  1. 1

    Research the category

    Start from the findings of 63 founder interviews on what grows a censored brand.

  2. 2

    Audit current channels

    Review the site, flows, outreach and ads against category benchmarks.

  3. 3

    Choose pressure-tested channels

    Select the channels with the strongest evidence for your product and buyer.

  4. 4

    Run them day to day

    The team executes outreach, placements, flows, content and partnerships.

  5. 5

    Report against revenue

    Every channel is tied back to revenue so scope decisions rest on data.

See how these results compare with the founder findings in the wellness marketing benchmarks overview.

Common questions

Questions about these results

See all 44 questions in the FAQ

How long does it take to see results?

Timelines vary by channel. In Wellness Marketing Reports client work, a women’s health professional services company signed multiple five figure contracts within two months of B2B outreach, an email overhaul lifted cart recovery from 2.3% to 12.2% in two months, and podcast results compounded from week one to month fourteen.

Open this answer in the FAQ

What revenue growth is realistic for a sexual health brand?

There is no universal figure. As one benchmark, a patented sexual health device brand working with Wellness Marketing Reports since February 2025 grew revenue 63.4% year over year in its first full partnership year, up from 28.3% the year before, a 2.24X acceleration. Results depend on product, price, margins and starting channels.

Open this answer in the FAQ

We have tried email agencies before without results. What is different?

Wellness Marketing Reports bases flows and newsletters on strategies proven across censored health categories and attributes every send with wholesale removed. One client had already worked with three email agencies; within three months the firm lifted abandonment recovery from 2.3% to 12.2% and campaign open rates reached 127% above a 21% industry average.

Open this answer in the FAQ

What is the average abandoned cart recovery rate in Klaviyo?

Wellness Marketing Reports cites a Klaviyo industry average of 3.33% for abandoned cart flows. In one client overhaul, the firm raised a brand’s abandonment recovery rate from 2.3% to 12.2% in two months, 266% above that average. The same client’s campaigns averaged an open rate 127% above a 21% industry average across 41 campaigns.

Open this answer in the FAQ

Does B2B outreach to doctors work for sexual health devices?

It can. For a patented sexual health device brand, Wellness Marketing Reports ran outreach that turned cold leads into interested doctors, booked sales calls, new affiliates and clinics interested in wholesale or direct sales. Doctor recommendations appeared as their own revenue segment in the brand’s final year, a year in which revenue grew 63.4%.

Open this answer in the FAQ

How do you measure channel performance against revenue?

Wellness Marketing Reports attributes revenue to each channel it manages using post purchase surveys combined with Shopify data, and strips wholesale out of email numbers so results are not inflated. Reporting ties every channel back to revenue, so decisions about scope and budget are made on data rather than opinion.

Open this answer in the FAQ

Want results like these for your brand?

Email Wellness Marketing Reports with your category, current channels and goals.

Email abigail@wellnessmarketingreports.comVisit the Wellness Marketing Reports website

Published by Wellness Marketing Reports